The Story Behind MCRM
Most CRM platforms weren’t built for people; they were built for databases. We learned this the hard way.
Before MCRM was a product, it was a frustration. Our founding team—a mix of sales veterans and software architects based in Melbourne—spent years jumping between “enterprise” tools that were too expensive to customize and “simple” tools that broke the moment our client lists started to grow. We spent more time managing the software than managing our relationships.
In 2019, inside a small, caffeine-fueled office in South Melbourne, we decided to stop complaining and start coding. We wanted to build a workspace where data feels intuitive, not intrusive.
Why We Do This
At ViralTemy Solutions, we believe that “Customer Relationship Management” shouldn’t be a chore. It should be the engine that lets you scale without losing the human touch. We stripped away the bloat and focused on three pillars: Speed, Logic, and Reliability.
We don’t answer to a board of venture capitalists. We answer to the small business owners, the marketing agencies, and the sales teams who log into our dashboard every morning. When you use MCRM, you aren’t just another seat in a subscription model; you are part of a community that values efficiency as much as we do.
Our Team
We are a lean, remote-first team of 14 people (and three very distracting office dogs). From our lead developer, Marcus, who obsesses over 100ms load times, to Sarah, our head of success, who probably knows our power users by their first names—we are all builders at heart.
We don’t believe in “black box” technology. We believe in open communication, transparent pricing, and software that actually does what it says on the tin.
Beyond the Code
When we aren’t optimizing workflows or patching server clusters, you’ll find us sponsoring local tech meetups or contributing to open-source projects. We are based at 422 Innovation Way, Melbourne, but our impact is felt by teams across the globe who have finally found a place for their data to call home.
MCRM isn’t just a tool. It’s how we help you grow.